Design Innovation, Aesthetics, Practicality and Affordability Anchor Aquasense’s Participation at the International Federation On Ageing’s 9th Global Conference.

Montreal, Canada — September 2008 — AquaSense® Multi-Adjust Bath Safety Rail was voted “Best Product” at the International Federation on Ageing’s 9th Global Conference on Ageing held on September 4th-7th, 2008 in Montreal.

Multi-Adjust Bath Safety Rail, by AquaSense®

Multi-Adjust Bath Safety Rail, by AquaSense®

AquaSense® is happy to inform you that its’ new AquaSense® Multi-Adjust Bath Safety Rail was voted “Best Product” at the International Federation on Ageing’s 9th Global Conference on Ageing held on September 4th – 7th 2008 in Montreal. The Bath Safety Rail was displayed in the “Univers Design – Place des Designers Québécois” area, which featured Quebec and Canadian designed products targeting older adults (as the product was designed by the AMG Team).

The Conference had attendees of many countries interested in topics relating to: Ageing; How society is changing / adapting to a growing population of 50+; Housing; Durable products and Non-durable products targeted to older adults.

The Multi-Adjust Bath Safety Rail won over all presented products because of its aesthetics, practicality and affordability. Affordability was mentioned as a point of interest to the judges as expensive options are easier to develop than affordable ones.

This is very exciting news which will reinforce the AquaSense® brand innovation.

About the International Federation on Ageing

The IFA is an international non-governmental organization (NGO) based in Montréal. Founded in 1973, the IFA now represents the needs of 45 million older people in 62 countries world-wide, through our membership base of NGOs, the corporate sector, government and individuals.

The IFA mission is to “inform, educate and promote policies, programs and practices that improve the quality of life of older persons – often called seniors – around the world.” To achieve this mission, the Federation acts as a voice for aging people globally.